Active products and active videos
- Active products and videos refers to the products and videos from Videoly for Brands’ customers that have been active in the preceding 30 days
Active retailer's products
- Active retailer's products refer to the products that are live and active on retailers’ product pages. Products are considered active if a product page has been viewed at least once in the preceding 30 days.
ATC Boost
- The difference in ddd-to-cart conversion rates between two groups of users: those who watched videos and those who didn’t.
EAN
- EAN is an international article number, also known as European Article Number, which is a standard in describing barcode symbology. A 13-digit code is used globally, except in the US and Canada.
Influenced add-to-cart clicks
- The number of add-to-cart clicks for products, on which users viewed the video before adding the product to the cart.
- The metric is unique for the video - user pair. E.g. if after watching the video the user added one product to the cart twice, then only the first add-to-cart for this product will be taken into account.
Original video
- Original video file refers to a video file from brand's internal database that can be uploaded to Videoly for Brands.
Product
- A product refers to products grouped together by product model. Consumers cannot buy a product, they can only buy product variations. For example, iPhone 13 Max is a product, whereas iPhone 13 Pro Max 128GB Gold is a product variation.
Product variation
- Product variation refers to the attributes of a product, such as color, size, or technical specifications define a variation. For example, MacBook Air is a product, not a product variation. Macbook Air M1 2020 is a product variation.
SKU
- SKU stands for stock keeping unit, a product code created by the seller or retailer.
Video duration
- Video duration refers to the total length of a video.
Video views
- Video views is the total amount of views a video has gained. A view is counted when a visitor clicks on a video.
Watch progress
- Watch progress is the percentage of how much of a video has been watched.
Watch rate
- A watch rate refers to the percentage of pages with video views (taken from the total number of pages where Videoly’s video player is displayed).
Watch time
- A watch time refers to the time spent by customers on videos, which is measured in seconds.
- The number of times the Videoly widget has been shown on the retailers' products pages.