Integration with GTM Data Layer

In addition to the data we provide to your MyVideoly portal, regular reports and your GA, we are able to send events to your Google Tag Manager Data Layer. 

We send the following events to your GTM Data Layer

  • Videoly.initalize: every time a user visits a product with a video
  • Videoly.videoStart: every time a user clicks the ‘play’ button on a video thumbnail
  • Videoly.videoClosed: every time a user closes the player
  • Videoly.showMore: every time a user clicks the ‘show more’ button
  • Videoly.showLess: every time a user clicks ‘close’ on the expanded widget
  • Videoly.progress-25%/50%/95%: this shows you how far along users watched videos in the Videoly widget


👉 Want to get the most from your video statistics? Our Google Analytics integration add-on is the best way to upgrade your analytics for GTM Data Layer. Just contact support@videoly.co to learn more.

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