The Videoly widget reads certain actions that happen on the product page. In addition to the information needed to link relevant video content, we get information on video views and clicks to the add-to-cart button. This allows us to provide statistics to your MyVideoly portal.
However, our "window" of seeing what happens on your site is limited. This is where integration with GA comes into play.
In addition to the data we provide to your MyVideoly portal and regular reports, we send events to your GA. These complement the statistics we provide and give you a wider breadth of metrics on how videos are contributing to your online store.
In GA you are able to do further analysis with the help of the Videoly events. By combining them with your GA data, such as conversion data, you could, for instance, see if video watchers have higher rates of conversion and if videos have had a positive effect on basket size.
We send the following events to your GA:
- VideolyboxShown: every time a user visits an in-stock product with a video
- VideolyboxShown_OutofStock: every time a user visits an out-of-stock product with a video
- Watched: every time a user starts playing a video in the widget
- Progress 25%/50%/95%: this shows you how far along users watched videos in the Videoly widget
Things to measure with GA events:
Tracking the impact of videos with GA segments
In GA, you can set up segments to see the efficiency of videos by comparing the segments set up of the different events. For example, you can compare two segments - those who watched the videos and those who had the opportunity but did not watch them - and then see how these two groups have performed. By comparing, for instance, the conversion rates of these two groups, you can see which has the superior rate. Consumers who watch a video may be more likely to purchase a product than those who do not.
How to set up segments in your GA?
When you open GA, click Audience Overview on the left sidebar.
Here, you can add segments by pressing the '+ Add Segment' sign next to the all users box, or next to your other user segments.
- Click the red '+ New Segment' tab and name your new segment. You can call it, e.g., Video watchers.
- Click ''Advanced Conditions; Event Action contains Watched''
- Click save
- Do the same with Non-watchers. Here you should include Event Action contains VideolyBoxShown
- Click ''AND'' to add another condition: Event Action does not contain Watched
- Click save
Great! Now you can see how these segments have performed!
Go to the 'Audience' tab in the left sidebar, select the two segments and see how the bounce rate, exit rate, time spent on site, session length, etc, perform in each group.
To see how these groups have performed by comparing their conversion rates and average basket size, go to the 'Conversions' tab in the left sidebar.
Here are some examples of pathways you can use in your GA to analyse viewer segments:
- Audience ➡️ Overview (av. session duration, pages viewed per session, bounce rate)
- Behavior ➡️ Overview (av. time spent on site, bounce rate, exit rate)
- Conversions ➡️ Ecommerce ➡️ Overview (revenue, e-commerce conversion rate, av. order value).
💡You can enable reporting to send events only when users are watching videos (as opposed to reporting on any page view that features the widget). This reduces the number of events we send to your GA and helps avoid data retention when your account receives too many events. This is how: Go to the Settings tab in MyVideoly. Under 'integrations', change verbosity to ''user actions only'' and save your settings.
Shifting to GA4? Learn more about setting up GA4 reporting with Videoly HERE.