Integration with Google Analytics (GA) events

Learn more about GA events and how you can measure video performance by creating segments

However, our "window" of seeing what happens on your site is limited. This is where integration with GA comes into play. 

In addition to the data we provide to your MyVideoly portal and regular reports, we send events to your GA. These complement the statistics we provide and give you a wider breadth of metrics on how videos are contributing to your online store. 

In GA you are able to do further analysis with the help of the Videoly events. By combining them with your GA data, such as conversion data, you could, for instance, see if video watchers have higher rates of conversion and if videos have had a positive effect on basket size.

👉 Our Google Analytics integration add-on is the easiest way for you to upgrade your analytics. Want to learn more? Just contact .

💡 The following article only covers events Videoly sends to your GA4 via gtag.js implementation and doesn't apply to dataLayer events we send you. For more information on dataLayer events Videoly sends, please contact

We send the following events to your GA:

  • VideolyboxShown: every time a user visits an in-stock product with a video
  • VideolyboxShown_OutofStock: every time a user visits an out-of-stock product with a video
  • Watched: every time a user starts playing a video in the widget
  • Progress 25%/50%/95%: this shows you how far along users watched videos in the Videoly widget

Things to measure with GA events:

Tracking the impact of videos based on Videoly events

In GA, you can set up segments to see the efficiency of videos by comparing the segments set up of the different events. For example, you can compare those who watched the videos and those who had the opportunity but did not watch them and then see how these two groups have performed. By comparing, for instance, the conversion rates of these two groups, you can see which has the superior rate. Consumers who watch a video may be more likely to purchase a product than those who do not. 

1. Universal GA 

Watch a short video guide or use our step-by-step on setting up segments in Universal GA. 

2. GA4

Watch a short video guide on setting up audiences in GA4.

Question? Please contact us at

Was this article helpful?