In addition to the video data available in MyVideoly, we're able to send events to your Google Tag Manager dataLayer. 

The event name containing the underscore (ie, Videoly_initialize) is what you'll receive to your GA4 property. The JSON object below describes the events as they are sent to your dataLayer.

Videoly_initialize: every time a user visits a product with a video

{
Videoly.showVideos: true||false
event: "Videoly.initialize"
product: "Garmin Forerunner 55"
timestamp: Thu Dec 01 2022 14:08:46 GMT+0200 (Eastern European Standard Time)
}

Videoly_videoStart: every time a user starts playing a video in the widget

{
event: "Videoly.videoStart"
product: "Garmin Forerunner 55"
timestamp: Thu Dec 01 2022 14:13:58 GMT+0200 (Eastern European Standard Time) 
videoTitle: "Forerunner® 55: See Yourself as a Runner – Garmin® Retail Training"
videoUrl: "https://www.youtube.com/watch?v=LNPSPS7UzwI"
}

Videoly_progress_xx : these progress events show when a user has watched 25%, 50% and 95% of a video.

Videoly_progress_25

{
event: "Videoly.progress-25%"
product: "Garmin Forerunner 55"
timestamp: Thu Dec 01 2022 14:14:41 GMT+0200 (Eastern European Standard Time) 
videoTitle: "Forerunner® 55: See Yourself as a Runner – Garmin® Retail Training"
videoUrl: "https://www.youtube.com/watch?v=LNPSPS7UzwI"
}

Videoly_progress_50

{
event: "Videoly.progress-50%"
product: "Garmin Forerunner 55"
timestamp: Thu Dec 01 2022 14:15:23 GMT+0200 (Eastern European Standard Time) 
videoTitle: "Forerunner® 55: See Yourself as a Runner – Garmin® Retail Training"
videoUrl: "https://www.youtube.com/watch?v=LNPSPS7UzwI"
}

Videoly_progress_95

{
event: "Videoly.progress-95%"
product: "Garmin Forerunner 55"
timestamp: Thu Dec 01 2022 14:16:37 GMT+0200 (Eastern European Standard Time)
videoTitle: "Forerunner® 55: See Yourself as a Runner – Garmin® Retail Training"
videoUrl: "https://www.youtube.com/watch?v=LNPSPS7UzwI"
}

The name of each event is the indicator of the watch progress, but the data pushed in each is identical, other than timestamp. The event Videoly_progress_95 can be used as an indicator of a completed video watch.

Videoly_videoClosed: every time a user closes the player

{
event: "Videoly.videoClosed"
product: "Garmin Forerunner 55"
timestamp: Thu Dec 01 2022 14:16:45 GMT+0200 (Eastern European Standard Time) 
videoChange: true||false
videoTitle: "Forerunner® 55: See Yourself as a Runner – Garmin® Retail Training"
videoUrl: "https://www.youtube.com/watch?t=329&v=LNPSPS7UzwI"
}

💡NOTE: videoChange indicates whether the Videoly_videoClosed event was triggered by the player actually being closed, or if the event was triggered by the user moving to the next video. true = user moved to next video. false = user closed the player:

• true = user moved on to the next video 
• false = user closed the player.

Videoly_showMore: every time a user clicks the ‘show more’ button to show more video thumbnails, either in the pop-up or in expanded inline mode.

{
    event: "Videoly.showMore",
    product: "Huawei Mate S",
    timestamp: Mon Mar 28 2016 13:33:39 GMT+0300 (EEST)
}

Videoly_showLess: every time a user clicks ‘close’ on the expanded pop-up, or the ‘show less’ button on the expanded inline widget.

{
    event: "Videoly.showLess",    
    product: "Huawei Mate S",
    timestamp: Mon Mar 28 2016 13:33:53 GMT+0300 (EEST)
}

Find out how to push events from your dataLayer to your GA property, here. 

👉 Questions? Contact support@videoly.co to learn more.